Cotton is grown in a field, many of us don’t realise that what we wear started life in the soil. The fluffy fibre is picked and then spun into thread.
There are various sustainable cottons available, but, if you want to be sure what you are buying is grown in a truly sustainable way, certified organic cotton is the best option – GOTs certified. Organic is the only system which eliminates highly toxic substances from the environment and instead works holistically, for the long-term benefit of people and the planet. You can be assured the organic cotton we use in our socks is GOTs certified.
Why is organic cotton better for the planet?
There are many reasons why organic cotton is better for the planet. The World Economic Forum has identified water scarcity as one of the top ten global risks to society over the next ten years, and the majority of cotton is grown in countries facing water shortages. Organic cotton has significantly fewer negative impacts on water than non-organic…
Organic farmers use natural methods like composting to create healthy soil. Healthy soil acts like a sponge, soaking up water during floods and holding it for longer during droughts.
No polluting pesticides
Hazardous synthetic pesticides need to be diluted to bring them to 'safe' levels when they enter waterways - over one fifth of water used to grow non-organic cotton is used for this purpose. This is not the case for organic cotton because hazardous synthetic pesticides are banned in organic farming.
The way cotton is watered
Most organic cotton is grown in rain-fed areas, this mean farmers rely on rain to water their cotton, instead of having to extract water from the ground which can put pressure on water supplies in local communities.
5 reasons organic cotton is a sustainable choice:
1. Combats climate change
2. Saves precious water
3. Helps farmers feed their families
4. Gives control to farmers not GM companies
5. Eliminates hazardous synthetic pesticides